Our values

Value you

What makes us so strong in our actions is that we’re driven from our shared values. One Team, Straight Up, Value You, Go For It and Trailblazing. It's how we live these values collectively that makes us Frucor.

Chris Donald

Senior V Brand Manager - Australia

Latest news

fresh up Real NZ Comedy tour a hit

fresh up Real NZ Comedy tour a hit

03 Apr 2014

The fresh-up Real NZ Comedy Tour has been making its way around towns across NZ over the past couple of weeks and it has been a huge hit.

Energising Argentina

12 Mar 2014

Heading to Argentina? Need an energy hit? V has got your covered.

KABOOM is here

06 Mar 2014

With packaging like never seen before and a flavor never experienced it's a must to try V's KABOOM!

Did you know?

When you sweat you lose electrolytes. One litre of sweat typically contains 1.15g sodium, 0.23g potassium and 1.48g chloride. Sports drinks such as Mizone contain electrolytes to replace those you lose when active.

Did you know we cannot live without water? Water is the best thirst quencher and we need safe water to keep hydrated and to maintain normal body functions!

Frucor was originally part of the New Zealand Apple & Pear Marketing Board founded in the early 1960s in Stoke, at the top of the South Island.