Our values

Value you

What makes us so strong in our actions is that we’re driven from our shared values. One Team, Straight Up, Value You, Go For It and Trailblazing. It's how we live these values collectively that makes us Frucor.

Lanu Tapelu

Filler Operator, Manufacturing Department

I love working for Frucor, This company is putting food on my table so my loyalty is with Frucor.

Latest news

fresh up Real NZ Comedy tour a hit

fresh up Real NZ Comedy tour a hit

03 Apr 2014

The fresh-up Real NZ Comedy Tour has been making its way around towns across NZ over the past couple of weeks and it has been a huge hit.

Energising Argentina

12 Mar 2014

Heading to Argentina? Need an energy hit? V has got your covered.

KABOOM is here

06 Mar 2014

With packaging like never seen before and a flavor never experienced it's a must to try V's KABOOM!

Did you know?

When you sweat you lose electrolytes. One litre of sweat typically contains 1.15g sodium, 0.23g potassium and 1.48g chloride. Sports drinks such as Mizone contain electrolytes to replace those you lose when active.

We sell so many cans of 'V' each year, that if you were to lay them end-to-end, the line would be longer than the Great Wall of China.

Frucor was one of the first companies in New Zealand to be certified to ISO 22000 – the international standard for food safety systems. We were also one of the founding members of the Continuous Improvement Forum, through our Quality Assurance department.