Our values

Go for it

What makes us so strong in our actions is that we’re driven from our shared values. One Team, Straight Up, Value You, Go For It and Trailblazing. It's how we live these values collectively that makes us Frucor.

Lanu Tapelu

Filler Operator, Manufacturing Department

I love working for Frucor, This company is putting food on my table so my loyalty is with Frucor.

Latest news

fresh-up petition to Government for Summer’s day in lieu

fresh-up petition to Government for Summer’s day in lieu

26 Jan 2012

​Kiwis - our summer holidays were ruined by the weather, it's not fair that when we take time off the weather is below average and now we have to sit in our offices and look outside at the summer which has finally arrived.

 

V Energising Big Day Out events

17 Jan 2012

Big Day Out events across Australia and New Zealand are set to be made that little bit more exciting with the help of V energy.

V involved in digital marketing competition in AU

11 Jan 2012

Young digital marketers in Australia will be creating digital advertising campaigns for V as part of a nationwide competition.

 

Did you know?

Frucor was originally part of the New Zealand Apple & Pear Marketing Board founded in the early 1960s in Stoke, at the top of the South Island.

We sell so many cans of 'V' each year, that if you were to lay them end-to-end, the line would be longer than the Great Wall of China.

Did you know we cannot live without water? Water is the best thirst quencher and we need safe water to keep hydrated and to maintain normal body functions!