Our values

Trailblazing

What makes us so strong in our actions is that we’re driven from our shared values. One Team, Straight Up, Value You, Go For It and Trailblazing. It's how we live these values collectively that makes us Frucor.

Chris Donald

Brand Manager - Digital

Latest news

Pepsi Max Takes Centre Stage at V8s

Pepsi Max Takes Centre Stage at V8s

16 Apr 2013

The Auckland ITM 400 this year was relocated to the refurbed Pukekohe track and saw a great weekend of racing action as well plenty of action for Pepsi Max both on and off the track.

 

A new take on h2go

10 Apr 2013

Designer images on bottles, fish in the city, what is the world of water coming to?

V Motion wins Gold

07 Mar 2013

Frucor and our advertising agency Colenso collected and incredible six awards, include the Supreme Nexus award for our V Motion Project.

Did you know?

Frucor was one of the first companies in New Zealand to be certified to ISO 22000 – the international standard for food safety systems. We were also one of the founding members of the Continuous Improvement Forum, through our Quality Assurance department.

Frucor was originally part of the New Zealand Apple & Pear Marketing Board founded in the early 1960s in Stoke, at the top of the South Island.

We sell so many cans of 'V' each year, that if you were to lay them end-to-end, the line would be longer than the Great Wall of China.