Our values

Value you

What makes us so strong in our actions is that we’re driven from our shared values. One Team, Straight Up, Value You, Go For It and Trailblazing. It's how we live these values collectively that makes us Frucor.

Lanu Tapelu

Filler Operator, Manufacturing Department

I love working for Frucor, This company is putting food on my table so my loyalty is with Frucor.

Latest news

Leadership changes position Frucor Beverages for further growth

26 Feb 2015

Frucor Beverages has announced the appointment of Jonathan Moss as Group CEO designate. Jonathan will replace Carl Bergstrom who retires in April after 15 years at Frucor. Jonathan will remain in his current role of CEO Frucor Australia until a suitable replacement is found. To maintain the business’s momentum and ensure a smooth transition, a new role of Frucor Executive Chairman has been created. Frucor is pleased to announce that Kuni Himeno has been appointed to this role. Current Frucor chairman Nobuhiro Torii will remain on the Frucor board.

Aisha Daji Punga wins Marketer of the Year Award

05 Sep 2014

We're very excited to announce that Frucor NZ's Commercial Development Director Aisha Daji Punga has been awarded the prestigious Marketer of the Year award the 2014 TVNZ Marketing Awards.

Frucor opens cutting edge R & D hub in Manukau

24 Jul 2014

Hon. Steven Joyce, Minister of Science and Innovation, officially opened Frucor Beverages' new state of the art Research and Development (R & D) centre in Manukau today.

The Minister joined the team at Frucor for the opening of the centre which is to become the Trans-Tasman hub for Frucor's research and development activities.

Did you know?

Frucor was originally part of the New Zealand Apple & Pear Marketing Board founded in the early 1960s in Stoke, at the top of the South Island.

Frucor was one of the first companies in New Zealand to be certified to ISO 22000 – the international standard for food safety systems. We were also one of the founding members of the Continuous Improvement Forum, through our Quality Assurance department.

When you sweat you lose electrolytes. One litre of sweat typically contains 1.15g sodium, 0.23g potassium and 1.48g chloride. Sports drinks such as Mizone contain electrolytes to replace those you lose when active.