What makes us so strong in our actions is that we’re driven from our shared values. One Team, Straight Up, Value You, Go For It and Trailblazing. It's how we live these values collectively that makes us Frucor.
New Zealand-born drinks company Frucor Beverages has invested heavily in its long-term growth over the last 12 months, with a new manufacturing line, distribution centre and plans for a significant new R&D centre underway at its South Auckland base. However, during this time the company has also continued to invest in its people. This has paid off, as Frucor have been recognised as one of New Zealand’s best employers.
It’s the energy drink market leader in Australia and New Zealand, it receives endless awards for quirky marketing campaigns, and now, in a new feat for V 250ml it has become Halal certified.
The Auckland ITM 400 this year was relocated to the refurbed Pukekohe track and saw a great weekend of racing action as well plenty of action for Pepsi Max both on and off the track.
Frucor was one of the first companies in New Zealand to be certified to ISO 22000 – the international standard for food safety systems. We were also one of the founding members of the Continuous Improvement Forum, through our Quality Assurance department.
Frucor has been a national sponsor of the Life Education Trust, whose mobile classroom shows 240,000 kids a year how to make positive choices in life, since 2003.
We sell so many cans of 'V' each year, that if you were to lay them end-to-end, the line would be longer than the Great Wall of China.
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