Frucor the big winner at NZJBA Awards
23 Nov 2011
It was the 'Frucor Show' at the New Zealand Juice and Beverages awards announcement last Friday the 18th, with a variety of our drinks and Simply Squeezed drinks winning six out of the 11 awards presented!
Simply Squeezed, Fresh-Up, Just Juice and V were all winners, with the top dog 'Supreme Award' going to the Fresh-Up Big Fizz Crisp Apple (which also won the Best Lifestyle Beverage)!
Sugarfree V won the Best Low Calorie Beverage award, V Iced Coffee won the Best Energy Drink and Simply Squeezed Orange won the Best Fresh Juice.
The Youth Choice Award, chosen this year by students of the Albany Senior High School, was Just Juice Orchard Strawberry and Kiwifruit - one of the delicious new flavours in the Just Juice range.
Winners of the 2011 awards were revealed at the Association's conference in Tauranga. They are a are a showcase of the " Best of " a range of categories of juices and other beverages produced by the New Zealand juice and non-alcoholic beverage industry.
The awards were judged by an independent panel representing food and packaging technologists, marketers, dieticians, sports personnel, media and consumers.
Frucor were dominant winners in the awards last year too, winning seven out of the 16 awards presented.
