10 Oct 2011

Frucor was once again a big winner at the Effie awards in Auckland on Thursday the 6th of October.

The Effies (Advertising Effectiveness Awards) are the most sought after awards in the Marketing Industry and the hardest to achieve success in.

Frucor was awarded with four Effies, there were two Silver awards, one for the Pepsi ‘Max It Jobs' campaign which ran last summer and offered consumers the chance to win their dream job for a day as well a $10,000.

The other Silver award went to the V Ladders campaign in the Most Effective Integrated Campaign category. This advertisement had the whole of New Zealand talking when it showed three guys swinging from bridges and buildings on ladders.

The same campaign also on a bronze Effie in the Fast Moving Consumer Goods category.

The biggest win on the night was in the Sustained Success category where V was given a Gold Effie. This really recognises the continual achievement by the team behind V who keep V at the forefront of advertising success.

Congratulations to all involved.