31 Oct 2011

Just Juice has launched a delicious new range of premium juices; Sunkissed Orange, Farmstyle Apple and Summer Kiwifruit and Strawberry.

The range comes in 1L and 2.4L packs and is set to provide New Zealand consumers with a delicious new juice option as summer rolls around.

Each of the flavours contains 100% juice and is over 100% over your daily Vitamin C requirement.

During the creation of the juices the team behind the drink ran sensory testing to see if they were getting the flavour right. 7 out of 10 said the Just Juice option was tastier than Keri (its main competitor) so it is definitely delicious as well as nutritious.

The new range came as a result of a survey of 2005 juice drinkers who predominantly said that breakfast time was their preferred juice drinking time and they enjoyed pure orange drinks. Just Juice had a gap in the range as they had no pure orange, or premium juices in their range - enter Just Juice Orchard.

An extensive sampling campaign in over 100 stores around New Zealand will take place with the launch of the juice and various promotions are happening with our customers.

So there you are New Zealand, there is a new juice available for your breakfast requirements.