11 Jun 2012

In another trailblazing step to meet consumers' needs Just Juice has today launched Just Juice with 50% Less Sugar!

The new range, Truly Tropical, Juicy Orange and Cheeky Apple, contain 50 per cent less fruit sugar than regular Just Juice and is the first naturally sweetened, low sugar fruit juice drink range in New Zealand.

Just Juice with 50% less sugar is sweetened with Stevia - a natural plant extract, which allows consumers to enjoy 100 per cent taste with zero per cent compromise.

It all sounds fantastic but we wanted to check in with Frucor staff member Steve Bannister, who after being diagnosed with Diabetes has not been able to drink Just Juice because of its sugar content.

"Since being diagnosed as a Type 2 Diabetic 19 years ago I have not been able to drink one of my favourite drinks - OJ or any other juice because of the sugar content.

"However after a recent discussion with the ladies from the marketing juice team my dreams were answered with the new product range -‘Just Juice with 50% less sugar' sweetened with a natural sweetener and well within my sugar content limits.

"After so many years of trying artificially sweetened product it was an absolute delight to taste something that was not only natural but tasted natural.

"I particularly like the truly tropical flavour as when I sipped it I ‘could almost feel the sun"

A happy customer there - and no doubt there will be many more as Just Juice with 50% less sugar starts appearing on shelves around NZ.