25 Aug 2010

Long night in London and you need an energy boost? Don’t despair Frucor’s V “Pocket Rockets” are there!

Frucor launched the ‘V’ “Pocket Rocket” into the UK market in July this year, showing their ability and enthusiasm to grow the brand abroad.

Scott Johnson, General Manager for Frucor International, says although Frucor is not as well established in the UK as it is in New Zealand and Australia, it just gives more reason to Go for It!

“Launching the V “Pocket Rocket” into the UK market was important for a number of reasons. As well as ‘tapping’ into a whole new energy sub category, it reconfirmed to our customers that we are committed to growing the V brand and the energy category in the UK,  by bringing new products in to the market,” says Johnson.

V “Pocket Rockets” are being sold exclusively at 500 BP sites across the UK at the moment, at the low price of 99p, which is attracting new consumers to the category who have typically baulked at the price of energy shots.

Johnson says although V is a small fish in a very big pond at this stage, it just means the Frucor attitude of trailblazing and thinking outside the square becomes more prevalent.

This is just the start of the V international journey – Frucor intends to spread the V business into various countries across Europe before the end of this year.

So if you are heading abroad keep an eye out, the V “Pocket Rocket” could pop up when you least expect it – but most need it!