31 Aug 2011

Have you picked up the new addition to the V family yet? The 500mL plastic fantastic bottle is out on shelves in Australia now and in New Zealand in early September.

It's the first time that V has ventured into the world of plastics, and it has done it with style - with a curvaceous bottle and 500mL of V energy, it certainly stands out on shelf.

Consumers are already commenting on the new product on the respective V Facebook sites, "love the new look bottle" one said, "looks amazing", said another.

There will be huge communications campaigns to accompany the launch of the bottle in Australia and New Zealand.

Billboards, bus shelter signs and other outdoor advertising will start appearing across Australia to make sure everyone knows about the 500mL plastic bottle V.

In New Zealand the bottle is set to make an appearance on the V Paintball ad and sampling will be happening at major V Sponsored events.

If you are yet to pick up a bottle and are in Australia, do not hesitate - head to your local store now to try it out.

Kiwis - the wait shouldn't be much longer, keep an eye out for the curvy bottle, appearing at a store near you soon.