V is New Zealand's favourite energy drink, having won Kiwis' hearts and taste buds since it launched in August 1997. V has taken the New Zealand energy drink market by storm, capturing over 60% of the market and driving the acceptance of energy drinks in a daytime environment.
At its heart, V is about giving consumers the energy to inspire the unexpected. This has been communicated through some of New Zealand's most loved advertising.
You can also subscibe to V TV on YouTube http://www.youtube.com/user/republicofvtv
V is a great example of Frucor's passion for innovation and one of our core values - Go For It!