But what makes us so strong in our actions is that we’re driven from our shared values. One Team, Straight Up, Value You, Go For It and Trail Blazing. It’s how we live them collectively that makes us Frucor.
Our values guide us in how we work day to day, how we work with each other and how we do business. They’re the company’s biggest asset and, like any asset, we need to spend time on maintaining them and ensuring they connect today just as much as they did yesterday.
We launched the values in 2002 and they were created by the people of Frucor. In 2008, we’ve given the values a bit of a refresh and relaunch with a new look to ensure that they remain relevant to us, the people of Frucor today.